our approach

Creating engaging virtual & hybrid events – We’re ready for the new norm!

We are passionate believers in the power of face-to-face connections and look forward to safely meeting in person. We are honoured to be part of an industry that has shown such resilience as the world of meetings and events change. Our team is continuously strengthening and growing our skill set to better meet the demands of the new normal. We are up to date with virtual event trends and best practices for virtual and hybrid events. Until we can meet again in person, we are here to offer our expertise in transforming your visions into virtual and hybrid meetings.

Event planning is more than our area of expertise – it’s our passion!

From initial conception to development, planning, on-site management and post-event follow-up – we have the experience, knowledge and resources to execute meetings, conferences and special events that meet your unique goals and objectives.

We are pros at stretching everything from budgets to imaginations.™

Since 2005, Elastic Communications & Events has produced a wide variety of successful and memorable gatherings. Whether you are holding a team meeting with a select number of attendees, an international conference with hundreds of guests, or a celebration of an important milestone or achievement – we manage all the details and create an exciting and engaging experience for you and your guests.

Our approach is founded on five key pillars.

High Performing Team

High Performance Icon

The Elastic team is Effective, Logistical, Accountable, Strategic, Technical, Imaginative and Cross-Functional. We have strongly complimentary skill sets, and we combine to form an amazing team which can fulfill every need your program might have.

Shared Success

Shared Success IconWe believe in shared success with our clients. We strive to understand and appreciate your organizational culture. This allows us to be highly collaborative, working with you to create aligned common goals for every program. We focus on long-term success, holding joint retrospectives for improvement along the way.


Partnership IconWe believe in the power of long-term relationships, and we have established and built strategic relationships with supplier partners across the event industry. We are very proud of the excellent reputation we enjoy with our supplier partners. Through these partnerships, we are able to combine a global footprint with strong buying power.

Industry Leadership

Industry Leadership IconWe take a leadership position within our industry. Through volunteering with industry associations [such as MPI, CansPEP, PCMA and CSA], we play a key role in elevating our profession through cross-industry leadership. We regularly attend continuing educations programs to ensure we have up-to-date knowledge about industry trends, tools and techniques. Finally, familiarization trips ensure we always have the broadest and most in-depth knowledge about the destinations we recommend.

Online Tools

Online Tools IconWe are experts at all of the online tools and applications needed to plan and manage events – including Productivity and Communication Tools, Mobile Event Applications, Registration Systems and Website CMSes.

Miles flown per year
Room nights blocked annually
Average onsite shoe count
Printed Name Badges Yearly

"It is a unique skill to communicate the big picture while managing the smaller details so effectively, getting a diverse group of people to work together and handle challenges with diplomacy and tact."

Kathryn Wakefield

our services

Supplier Management

Supplier Management Icon
We take responsibility on your behalf for all supplier management elements, including: the evaluation process, sourcing and negotiating, on-going supplier liaison, and adherence to minimum standards, schedule and budget.  Examples of suppliers we commonly work with are:

  • Hotels and venues
  • Audio visual
  • Exhibit décor
  • SWAG
  • Décor and entertainment
  • Print and collateral
  • Transportation and Security


Logistics IconOutside of the onsite logistics, we also provide ongoing logistics support for the full duration of your event planning and execution. This includes

  • Creation of a proprietary Operations Manual, a resume of daily functions from set up to tear down
  • Speaker logistics, including tracking their content, registration and travel.
  • Sponsor Solicitation and Fulfilment
  • Status Meetings

Hotel/Venue Management

Hotel Management IconWe will manage all aspects of your hotel experience, working with you to find the best venue for your unique needs. We can take care of just one aspect (e.g. just sourcing), or the whole journey, including:

  • Site sourcing
  • Contract negotiations [client signs]
  • Conference service management
  • Food and beverage management
  • Designing meeting setups


Event Strategy

Event Strategy IconAt the core of our service offering, we partner with you to design, create and execute on a guaranteed event strategy.

  • Defining measurable goals and objectives
  • Creating a Critical Path for the event
  • Ongoing facilitation of Strategic Meetings
  • End-to-end design of the overall event
  • Holding post event retrospectives


Budget Management

Budget Management IconWe provide a full budget management service, ensuring you can plan and manage the costs for your event. We help you create, review and approve a budget for your event, and take responsibility for tracking and reconciling all income and expenses.

  • Budget Conception
  • Revenue & Expense Tracking
  • Budget Reconciliation
  • Assist in measuring ROI

Onsite Management

Onsite Management IconWe ensure everything that happens on site operates flawlessly. From registration and rehearsals to catering and audio visual presentations, our team of dedicated professionals provides 24-hour effective and efficient on-site support . We provide logistical support and are continually anticipating and troubleshooting any challenges which may arise before or during the event. We take care of:

  • 24/7 onsite support
  • Pre-conference preparation meetings
  • Registration and hospitality desk
  • Technical rehearsals
  • Catering management
  • Support for speakers, room setups etc
  • Load-in and setup
  • Teardown and Load-Out

Online Management

Online Management IconWe work with a variety of conference and event online tools, applications and software to source both ‘off-the-shelf’ and ‘fully developed from scratch’ products. We work with you to determine your goals and objectives, and build the best solution to accommodate the demands of your event – while keeping it on budget. We are experts in:

  • Event websites
  • Registration systems
  • Mobile event applications

the team

Yvonne Dewar, CMP

Yvonne Dewar, CMP

Senior Event Planner
Caroline Aston

Caroline Aston

Senior Event Planner
Rosita Pollock

Rosita Pollock

Senior Event Planner
Barbara McRae, CMP

Barbara McRae, CMP

Senior Event Planner
Kayla Oddi

Kayla Oddi

Event Planner


We are aligned with professionals who help us achieve our client’s goals. We pride ourselves on our long-term industry relationships with valued partners.

contact us

our journal